Sally Williamson & Associates

2027 Learning & Development Planning

What Will Your Leaders Need to Be Better At Next Year?

As 2027 priorities, budgets and leadership programs begin taking shape, SW&A helps L&D teams identify the communication capabilities that will make the biggest difference — and build development around the moments where leaders actually need them.

Executive communication • Executive presence • Leadership development • Coaching • Presentation skills • Storytelling

L&D Planning Isn't Really About Filling Next Year's Calendar

The strongest development plans begin with the business, not the training catalog.

Your organization may already be asking:

  • —Which leaders need to be ready for bigger roles?
  • —Where are communication gaps slowing execution?
  • —Who needs stronger executive presence?
  • —Which technical experts need to influence senior audiences?
  • —How can managers communicate change more effectively?
  • —Which high-potential leaders need coaching before their next step?
  • —Where do presentations, storytelling or message clarity affect business results?
  • —How do we create development that actually changes behavior instead of becoming another workshop?

Those are exactly the kinds of conversations SW&A helps organizations turn into meaningful development programs.

Two leaders in a focused development conversation

You May Know SW&A for One Thing. We May Be Able to Help With Much More.

Many organizations first meet SW&A around a specific leader, presentation, coaching engagement or communication need. But that engagement is often only one part of what we do.

Executive Presence

Help leaders communicate with greater confidence, clarity, credibility and connection.

Executive Communication

Prepare leaders for the moments when their message has to land.

Leadership Communication

Strengthen how managers and leaders communicate strategy, change, expectations and direction.

Presentation Development

Help leaders organize ideas, build compelling messages and deliver them effectively.

Storytelling

Turn information, recommendations and strategy into stories audiences can understand and remember.

Executive Coaching

Individualized development around real business situations and leadership moments.

Technical & Functional Leaders

Help finance, technology, operations, R&D and other subject-matter experts translate expertise into business impact.

Leadership Teams

Improve alignment, communication and collective effectiveness across senior teams.

Emerging & Mid-Level Leaders

Build communication capability earlier in the leadership pipeline.

Custom Programs

Design development around an organization's specific challenges, audience and business priorities.

If you've worked with SW&A before, this may be the right time to explore what else we can help your organization accomplish.

The L&D Challenges We Hear Again and Again

“Our leaders know the business. They just don't always communicate it well.”

Technical expertise does not automatically translate into influence. Leaders need to connect information to decisions, priorities and business value.

“We're developing leaders, but the learning isn't always showing up in the room.”

Training matters most when leaders can apply it to real conversations, presentations, meetings and decisions.

“Our high-potential people are getting more visibility — and the stakes are changing.”

A new role often brings new audiences, greater scrutiny and greater expectations for communication.

“We don't need another generic workshop.”

Organizations increasingly need development tied to real business moments, audiences and leadership expectations.

“We have different needs at different levels of the organization.”

Senior executives, emerging leaders, technical experts and managers should not all receive the exact same development.

“We know communication matters. Measuring it is harder.”

SW&A connects development to observable behavior and real business applications rather than simply measuring attendance.

Development Built Around the Moment That Matters

SW&A doesn't begin by asking, “Which course do you want?” We begin by understanding what your leaders need to accomplish.

Business Need
→
Leadership Moment
→
Communication Capability
→
Practice & Coaching
→
Application

From there, development can be shaped around the people, moments and outcomes that matter. That could be:

·Presenting a recommendation to the board

·Leading organizational change

·Influencing cross-functional stakeholders

·Communicating financial or technical information

·Building trust with employees

·Leading a strategic client conversation

·Stepping into a larger leadership role

·Aligning an executive team

·Presenting strategy

·Communicating innovation

Get the SW&A 2027 Planning Guide

A practical resource for L&D and HR leaders building development plans for 2027.

The Planning Guide covers the SW&A methodology across three core dimensions:

ContentStyleSituation

Use the Planning Guide to:

·Start development conversations

·Support high-potential leaders

·Prepare leaders for greater visibility

·Identify coaching opportunities

·Create a common language around executive presence

·Inform 2027 development planning

You'll also receive access to the SW&A Solutions Catalog so you can see the full range of tailored programs, coaching, and development options available for 2027.

Need the Bigger Picture?

If you're comparing options, identifying budget needs or simply trying to understand what SW&A can support, our Solutions Catalog provides an overview of programming for leaders at different levels of the organization.

Senior leadersMid-level leadersEmerging leadersIndividual coachingTeam developmentExecutive presenceCommunication developmentPresentation skillsStorytellingCustom programsSW&A University / SWAU

Already Building the 2027 Plan?

You don't need a completed RFP, finalized curriculum or perfect scope to start the conversation. Tell us what you're seeing. Perhaps:

·A leadership population needs development

·New executives are stepping into bigger roles

·Communication has become a strategic priority

·High-potential leaders need greater executive presence

·Technical leaders need more influence

·Managers are struggling to communicate change

·Your current programs leave an important gap

·You simply want to know what SW&A could add to what you're already doing

A short planning conversation can help us determine whether there is a fit — now, later or not at all. No presentation. No formal proposal required. Just a useful conversation about what you're planning.

Schedule a 2027 Planning Conversation

Already Know SW&A?

If SW&A has supported one of your executives, teams, presentations or programs before, this planning season is a good opportunity to reconnect. Your needs may have changed. Our capabilities may also extend further than you realized.

Let's look at what your organization is planning for 2027 and see where we may be able to help again.

Before the 2027 Budget Is Locked, Let's Talk.

Whether you're building a full leadership-development strategy or trying to solve one important communication challenge, we'd be glad to understand what you're working toward.

Frequently Asked Questions